Product pages are designed to make money
The pages that link off of your navigation bar buttons are what I call 'product pages'. These so called product pages will contain a compelling headline, plus 250-300 words 4-6 paragraphs of well researched, eloquent and concise content, - optimized fully for a single primary keyword and partially optimized for tier-1 and tier-2 secondary keywords - PLUS have links to the all important merchants. And there will be only one product page per navigation bar button. Therefore, because I recommend a...
Choose your Tier2 Secondary Keywords
All you do is select similar, but different words from your keyword list and enter them into your chart as reference material while writing content for your pages. The only time you would optimize for them is to include them in the META tags along with your Primary and Secondary keywords. Other than that, they are not optimized at all. I will give you an example shortly. They are simply randomly included throughout your text in the 'off' chance that a spider finds them important. The fact is,...