Limitations and directions for future research

The research is not without its limitations, and these should be considered in terms of the impact on the findings of the research. One limitation concerns the way in which data was captured concerning the length of time the web site had been in operation. Since the data captured was not entirely continuous data, limitations were placed on the type of analysis that could be conducted. In fairness, however, it would be unrealistic to expect companies to recall the exact month when the web site...

Conclusions and limitations

Based on our learning to date it would appear that despite the consultative and learner focused nature of many of the theories of situated learning, the adoption of such an approach does not necessarily lend itself to virtual project work relying on collaboration. As researchers and practitioner working within this field, we have been keen to learn from the lessons of ESeN as we carry out new projects. Particular project management styles which involve strong facilitation and personal influence...

Industrial Marketing Notes

1 Representative sources are Greenberg 2001 , and Siebel 2000 . 2 See also McKenzie 2000 , Sawhney and Zabin 2001 , Imhoff et al. 2001 and Peppers and Rogers 1995 . 3 To assess the risk of multicollinearity we conducted a varimax factor analysis of the 15 items in Table I. Five factors accounted for 47 percent of the variance - and only three variables held together on one factor. Because the intercorrelations were not high among these variables customization of marketing messages, linking...

influence of partner coordination on market performance of the firm

HPCa 0.431 LPCb 0.421 HPC 0.209 LPC 0.169 HPC 0.672 LPC - 0.037 HPC - 0.237 LPC 0.402 Notes Structural model goodness of fit indices chi-square 251.973 on 146 df CFI 0.941 TLI 0.926 SRMR 0.085 RMSEA 0.063.a High partner criticality b low partner criticality. p lt 0.01 p lt 0.05 Figure 2 The results of two-group-model estimation Figure 2 The results of two-group-model estimation supply chain members improve their productivities by investing in information technology. The study results further...

Limitations and future research

Despite rich implications, this study has some limitations to acknowledge. First, this study used only two measurement items for partner coordination. Future studies may employ additional items to assess partner firm coordination adequately. Furthermore, this study relied on a single informant in measuring firm coordination and partner coordination. Although we still believe that a channel member is able to assess the impact of its IT adoption on the partner's coordination activities, dyadic...