Segmenting Your Market
by interests and find that you sell most of your apps to people who are avid fishermen or sports enthusiasts. Many independent developers stop after segmenting their market once, thinking they have enough information to be able to identify and communicate with their most likely customers. However, larger, more successful app development companies will attempt to push on further to find out even more information about their customers' lifestyles, values, life stage, and so on. Let's define some...