ZABANGA Marketing

Discussion Questions Kct

• New Strategy For Achieving Internet Marketing Success
• How To Write A Marketing Plan That Wins New Clients
• Tactics And Tips For Selling Your Music On The Internet

1. Explain the meaning of environmental scanning. Which constituents of the environment, from the viewpoint of a corporation, require scanning?

2. Illustrate with examples the relevance of technological, political, economic, social, and regulatory environments in the context of marketing strategy.

S. Who in the organization should be responsible for scanning the environment? What role may consultants play in helping corporations in their environmental scanning activity?

4. Explain the use of trend-impact analysis and cross-impact analysis with reference to environmental scanning.

5. How may the delphi technique be useful in the context of environmental scanning? Give an example.

6. What types of responsibilities should be assigned to the person in charge of environmental scanning?

7. How may managers be involved in environmental scanning?