Product Placement
As Digital Video Recorders DVRs and subscription-based satellite radio have become more prevalent, traditional advertisers are turning more to product placement as a means of getting eyes on their product offerings. Although product placement is a much softer sell, it can be an effective way to use mobile marketing to keep your brand top-of-mind and to create or reinforce your brand image. Historically, strategic product placement has been included in TV shows and movies. Advertisers pay for...
Corona Beer
A company called HyperTag worked with Corona to help adjust the perception of the brand in Spain, to show that it was still hip. Corona deployed a team of promoters to bars and clubs around the country, equipped with wearable Bluetooth transmitters that could send bar patrons cool, free branded images. They also were able to send reminders about the 5 p.m. happy hour It's Corona time . The effort helped shift the brand image, and the calendar reminder helped keep the brand top-of-mind when...
iPhone User Demographics
Many misconceptions and assumptions have been made about the iPhone user demographic. According to Nielsen Mobile, as of 2008, only 39 of iPhone users had an annual household income of more than 100,000. The survey included only users who were older than 18, but of those surveyed, the largest age demographic was age 25 to 34, with 33 of the pie, not, as many might have assumed, those age 18 to 24. The next-largest demographic consisted of those age 35 to 44, at 20 . Ages 18 to 24 were actually...
iPhone User Psychographics
The iPhone is the newest it phone. Its cool factor is desirable for a variety of user demographics age, gender, and so on . The many features and the usability of the device make it appeal to the values and needs of a variety of psychograph groups, which are grouped according to personality, values, attitudes, interests, and lifestyles. Early adopters, Apple enthusiasts, and technophiles were the first group to embrace the iPhone they were followed by business users, and, lastly, gamers and the...
Dockers
Dockers was one of the first companies to use the accelerometers of the iPhone to interact with people who viewed their mobile Web display ads. The ad was launched on an iPhone-only display network that places ads within free iPhone applications. The interactive banners were deliberately placed in game applications that men between 30 and 39 their key demographic would be interested in playing. The idea was that if they were already interested in playing a game for entertainment, they might...