Clyde Skip M Creveling Editorial Advisor Product Development Systems Solutions
Six Sigma for Marketing Processes Creveling, Hambleton, and McCarthy Design for Six Sigma in Technology and Product Development Creveling, Slutsky, and Antis What Six Sigma has been and is becoming has stimulated an exciting, new body of knowledge. The old form of Six Sigma is all about finding and fixing problems using the ubiquitous DMAIC process. Cost savings and defect reduction are its goals. Financial returns from DMAIC projects occur at the bottom line of the financial ledger. Many would...
PhaseGate Loi
Tools Tasks j Deliverables Requirements Given the many deliverables required to complete the second UAPL phase, the tasks within the Analyze phase parallel and match the outputs. They include the following 1. Assess the strategic fit of the evolving product or service concept. 2. Examine the product development process capability to meet the launch date. 3. Evaluate marketing capabilities. 4. Analyze sales force capabilities. 6. Select a pricing strategy and develop assumptions. 7. Create an...
Designing Cycle Time Critical Paths of Key Marketing TaskTool Sets by Phase
Designing cycle time is a nine-step approach. It differs from simply creating a Work Breakdown Structure WBS and setting up a Gantt chart to show how long it takes to complete a series of tasks . The unique, designed cycle-time characteristics include the following Gate requirements are used to define very specific gate deliverables. Gate deliverables are summary results that come directly from within-phase tasks that are done fully and completely. What is worth doing is worth doing right....
Acknowledgments
Thanks to our friends and colleagues who took the time out of their hectic schedules to read early manuscript drafts and provide insights and improvement suggestions. In particular, we would like to thanks John S. Branagan, Marianne Doktor, Cecelia Henderson, John Loncz, and Deborah Pearce. We would like to thank all the great people at Prentice Hall for their support and hard work to make this part of the Six Sigma for Growth series a success Suzette Ciancio, marketing Heather Fox, publicist...