Corporate Rebranding From Andersen Consulting To Accenture
''The name 'Accenture' is, after all, an empty vessel. ' We know what they say about empty vessels making most noise. And there has been a lot of noise surrounding the launch of the new brand - following the shotgun divorce between the accounting and management consulting arms of Andersen. In some ways, launching the new brand at the beginning of the new millennium could be seen as serendipitous. Accenture sees itself as both a symbol and a catalyst of the new economy - and there is something...