High School And College Advertising
For the small to medium-sized company, advertising opportunities include posters on gym boards and other news and information station bulletin boards, ads in college papers, and messages on newspaper distribution racks. More ambitious efforts include preprinted book covers and class schedule booklets, even custom publications, often tailored to and given free for use in specific courses. With the exception of college publication advertising, in-school and on-campus promotions probably require...
Understanding SRDS Print Media Listings
Listings in SRDS follow a consistent format of subject, state, and city, ordered alphabetically within each category. Individual listings Figure 3.3 begin with brief descriptions of the audience and editorial content of the publication. Then 4All SRDS guide titles are trademarked. SRDS guides can be purchased from SRDS, 1700 Higgins, Des Plaines, IL 60018. Call them at 847 375-5000. Look for SRDS on the Web at http www.SRDS.com. 5Card Decks are packages of postcard-size advertisements mailed on...